discount terms and conditions

Last updated: 2 July 2026

These terms apply to all discounts, voucher codes, promotions, newsletter offers, refer-a-friend rewards and influencer/affiliate codes ("Promotions") offered by Besa Brands Ltd ("we", "us", "our"), trading as Besa, through drinkbesa.co.uk. They form part of our Terms & Conditions. Specific Promotions may have their own additional terms, which will apply alongside these.

1. General rules for all Promotions

1.1 To use any Promotion you must be aged 18 or over and a UK resident, unless we state otherwise.

1.2 Promotions apply to eligible non-alcoholic Products bought directly from us. We do not currently sell alcohol through this Website, so Promotions cannot be used to buy alcohol here. Any Promotion that references our drinks will operate in line with our responsible-marketing commitments in section 6.

1.3 Unless we say otherwise, only one discount code or Promotion may be used per order, and Promotions cannot be combined with any other offer.

1.4 Discount codes have no cash value, cannot be exchanged for cash, and cannot be applied retrospectively to an order already placed.

1.5 Promotions are subject to availability and to any stated minimum spend, expiry date, product exclusions and usage limits.

1.6 We may vary, suspend or withdraw any Promotion at any time, and may refuse or cancel a Promotion or order where we reasonably believe it is being misused, obtained fraudulently, or used in breach of these terms.

1.7 Discount codes are for personal, non-commercial use and must not be sold, published on discount/voucher aggregator sites, or shared for commercial gain unless we have expressly authorised it.

2. Voucher and discount codes

2.1 Discount codes must be entered at checkout and applied before payment; we cannot add them afterwards.

2.2 Each code is valid only for the period and on the terms stated when it is issued. Codes may be limited to one use per customer.

2.3 Delivery charges, gift cards and certain excluded lines may not count towards any minimum-spend threshold.

3. Newsletter sign-up discount

3.1 A newsletter sign-up discount is available to new subscribers who provide a valid email address and confirm their subscription.

3.2 The discount is valid for a single use on your first order and is subject to the expiry period and any minimum spend stated at sign-up.

3.3 One sign-up discount is available per person and per email address. It cannot be used with any other offer.

3.4 By subscribing you consent to receive marketing emails from us; you can unsubscribe at any time, which will not affect a discount already used.

4. Refer-a-friend

4.1 Under our refer-a-friend Promotion, an existing customer (the "Referrer") can share a personal referral link or code with a friend (the "Referred Friend").

4.2 To qualify, the Referred Friend must be a new customer aged 18 or over, resident in the UK, use the referral link/code, and complete a qualifying order that meets any stated minimum spend. Rewards are typically issued after the Referred Friend's order is confirmed and any cancellation/returns period has passed.

4.3 The reward (for example, a discount on a future order) will be as described at the time of the Promotion.

4.4 Fair use. Referrals must be genuine. Self-referral, referring yourself under another identity, bulk or automated referrals, and any other abuse are not allowed and may result in rewards being withheld or cancelled.

4.5 Any tax arising from a reward is the recipient's responsibility.

5. Influencer and affiliate codes

5.1 Codes issued to influencers, ambassadors or affiliates are subject to the individual agreement between us and that person, as well as these terms.

5.2 Where an influencer or affiliate promotes a code, they must clearly disclose the commercial relationship (for example, using #ad) in line with the ASA / CAP Code and Competition and Markets Authority guidance.

5.3 Affiliate/influencer codes are for use by genuine customers and must not be used for self-purchasing to generate commission, or otherwise abused.

6. Alcohol and responsible marketing

6.1 We are committed to responsible marketing. No Promotion (including any that references our alcoholic drinks) will be designed or operated in a way that encourages excessive, rapid, immoderate or irresponsible drinking, or that links alcohol to anti-social behaviour.

6.2 All Promotions comply with the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks and the CAP Code. Any age-restricted Promotion is limited to those aged 18 or over.