privacy policy
We are committed to protecting and respecting the privacy of our visitors and recognise the importance of safeguarding the information we collect. This Privacy Policy describes how your personal information is collected, used, and shared when you visit drinkbesa.co.uk (the "Site").
Besa does not currently sell products directly through the Site. Our products are available through third-party retailers, including Amazon. This policy covers information collected when you browse the Site, sign up for our mailing list, or otherwise interact with us directly.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages you view, what site or search term referred you to us, and how you interact with our content. We refer to this as "Device Information."
We collect Device Information using the following technologies:
Cookies, small data files placed on your device, often including an anonymous identifier. For more detail on the cookies we use and how to manage them, see our Cookie Policy, or visit www.allaboutcookies.org.
Log files, which track actions on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels, electronic files used to record how you browse the Site.
When you sign up for our mailing list, enter a competition, or contact us directly, we collect the information you provide, which may include your name, email address, date of birth (for age verification), and any details included in your message to us. We refer to this as "Contact Information."
When we talk about "Personal Information" in this policy, we mean both Device Information and Contact Information.
Age Verification
As a website for an alcoholic beverage brand, we ask visitors to confirm they are of legal drinking age before accessing certain content. We collect a date of birth for this purpose and retain it only as required to demonstrate compliance with age-verification obligations.
How do we use your personal information?
We use Contact Information to:
Send newsletters, product updates, and marketing communications, where you've opted in;
Respond to enquiries or requests you send us; and
Run competitions or promotions you've entered.
We use Device Information to:
Improve and optimise the Site, including by generating analytics about how visitors browse and interact with it; and
Assess the performance of our marketing and advertising campaigns.
Sharing your personal information
We share your Personal Information with third parties who help us operate the Site and our marketing, including:
Email marketing platforms, to manage our mailing list and send communications you've opted into.
Google Analytics, to help us understand how visitors use the Site. You can read more about how Google uses this data at policies.google.com/privacy, and opt out via tools.google.com/dlpage/gaoptout.
Advertising and social platforms, including Meta and TikTok, where you've consented to targeting cookies.
We do not sell your Personal Information. We may also share it to comply with applicable law, respond to a lawful request for information, or protect our rights.
BEHAVIOURAL ADVERTISING
We may use your Personal Information to show you advertising or marketing we believe may be relevant to you, based on your interaction with the Site. For more on how this works, visit the Network Advertising Initiative's page at networkadvertising.org.
You can opt out of targeted advertising directly through:
Google – myadcenter.google.com
You can also opt out via the Digital Advertising Alliance's portal at optout.aboutads.info, or Your Online Choices at youronlinechoices.eu.
Do not track
There is currently no consistent industry standard for how sites should respond to "Do Not Track" browser signals. We do not currently alter our data collection practices when we detect one.
Your rights
If you are a UK resident, under UK GDPR you have the right to:
access the personal data we hold about you;
correct inaccurate or incomplete data;
request deletion of your data, where applicable;
restrict or object to certain processing, including marketing;
request portability of your data in a machine-readable format; and
withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, contact us using the details below. We'll respond within one month, as required by law.
We process your information on the basis of your consent (marketing communications, non-essential cookies) or our legitimate interests (improving the Site, understanding our audience).
Please note your information may be transferred outside the UK, including to the US and Australia, where Besa also operates. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent UK GDPR-recognised protections.
Data retention
We retain Contact Information for as long as you remain subscribed to our mailing list, or until you ask us to delete it. Age verification data is retained only as long as legally required.
Minors
The Site is not intended for individuals under the legal drinking age in their country of residence. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, contact us and we'll remove it.
Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, or for legal or regulatory reasons. Updates will be posted here with a new effective date.
Contact us
For questions about our privacy practices, or to make a request or complaint, email us at community@drinkbesa.com or write to us at Besa Brands Ltd, 128 City Road, London, EC1V2NX.
If you're not satisfied with how we've handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Last updated: July 3rd 2026